My path to marketing began with photography, I started by photographing models for agencies and print then worked into becoming a wedding photographer. I joined a small studio near my hometown and quickly noticed the website, marketing, and more needed some work. I rebuilt the site, built out content marketing, newsletters, and community marking us as one of "the most talked about studios in Boston."
Marketing drove me towards the world of MarTech, which I first got into through a Boston-Based marketing budget solution where I built out systems for content, email, and social marketing. During this time I also worked with a distribution company as their implementation specialist for Salesforce and Pardot.
Then, I discovered a website hosting company that was looking to build out their team. And, as a previous (and current) website nerd, I knew I wanted to jump on it. So, I joined as a marketing intern and quickly changed into the title of Customer Success Lead running marketing, web design, social media, customer success, customer support, and anything else customer-facing that needed to be done. While there I led us to #1 on Product Hunt twice in a row.
After growing the team, strategy, and customer base I continued my growth through joining Drift, a Boston-Based live messaging company for B2B where I was promoted from Associate Customer Success Manager to Customer Success Manager within my first two months.